INTEL PRESENTS: THE MUSIC EXPERIMENT
At MTV/Viacom I conceived, developed and executed this multi-award winning, gameified concert series fusing music, art and bleeding-edge interactive technology. Fans earned their way into a series of secret live shows via daily social media creative challenges and geocaching technology.
**SILVER CLIO WINNER: INTEGRATED MUSIC CAMPAIGN**
**SHORTY AWARD WINNER: BEST USE OF SOCIAL MEDIA**
CASE STUDY
ARCADE FIRE: BEHIND THE SCENES
On the day Arcade Fire unveiled their now-iconic album Reflektor, we orchestrated a once-in-a-lifetime concert, featuring the band performing atop the Capitol Records building in Los Angeles. This concert, part of the Music Experiment, was live-streamed globally, creating an unforgettable shared experience for fans worldwide.