INTEL PRESENTS: THE MUSIC EXPERIMENT
At MTV/Viacom, I cooked up a pop-up concert series that was part live show, part interactive art festival, and entirely out of the box, winning more awards than my shelf can handle. Fans had to sing, dance, paint, and basically turn into social media expressionistas to get in. This certainly ain’t your parent’s concert series—unless they’re into geocaching.
CASE STUDY
ARCADE FIRE: BEHIND THE SCENES
The day Arcade Fire dropped Reflektor, we turned it up to eleven with a rooftop concert on Capitol Records that was less "gig" and more "epic." This part of the Music Experiment wasn't just live—it was life-changing, airing on Jimmy Kimmel Live and streaming across the globe so fans everywhere could get a piece of the magic.